Digital Startup Boot Camp

Spring Online Boot Camp


Within the framework of British Council project “Creative Spark”, Business and Technology University, in partnership with Westminster University, held an online Boot Camp on March 28-29. On April 4 participant startup demo day was organized.

Taking into consideration state regulations on prevention of spread of Coronavirus infection (COVID-19), the Boot Camp was held online.

During the intensive Boot Camp sessions, the selected startups, together with their mentors, worked on the development of the business plan and preparation a of one-minute pitch. 

After intensive sessions, Boot Camp participants recorded a one-minute video.

“The Why Not Gallery” became the winning startup of BTU spring online Boot Camp and  received 1000 Gel as a  prize.


All the participants of Boot Camp will be given an opportunity to participate in competition Ideafest planned within the project “Creative Spark”.  The winning startup will receive 1000 £ as a prize.

In May, the participants of Boot Camp will have an opportunity to fill in the applications to take part in the project “Big Idea Challenge” organized within British Council project “Creative Spark”.


The mentor of spring online Boot Camp

Giorgi Kintsurashvili -Invited lecturer at Business and Technology University.  E-banking Innovations Manager at BOG, Startup Mentor, Lecturer of the course -Innovation and Entrepreneurship.

Selected startups:  Live Caller, TTM,, Zerobully, Zero Effect,, Why Not Gallery, Muza, Villam, One Bite Energy and Ringo. 

Boot Camp program: March 28 (12:00 - 15:00) introduction

·         Introduction of the project and program to the audience

·         Introduction of participant startups

Problem description

·         Key components of problem description

·         Problem canvas

·         Case 1: video demonstration and discussion of pitching of  2019 “Big Idea Challenge”  

Description of an idea

·         Key components for the description of an idea

·         Pitch  and Power Pitch

·         Case 2: video demonstration and discussion of pitching of 2019 “Big Idea Challenge”

Revenue streams

·         Strategies for price-setting

·         Case 3: video demonstration and discussion of pitching of  2019 “Big Idea Challenge”

Target audience

·         Segmentation types

·         Determination of market size

·         Case 4: video demonstration and discussion of pitching of  2019 “Big Idea Challenge”



·         Pitching with trainer

March 29 – 12:00 – 16:00 individual consultations with mentor
April 4 - 12:00 -13:00 demo day

Online Boot Camp Award Winning Startup

Why Not Gallery is a joint project of two friends, an artist Gvantsa Jishkariani and a curator

Elene Kapanadze. The gallery presents young Georgian artists, who in most cases are not a part of established mainstream narrative and their creativity often stays unnoticed.

The project started as an experiment; therefore, it appreciates all types of creative experiment and attempt. The aim of the team is to display art, which is visually interesting, has strong content and responds to the current issues.

The Why Not Gallery has existed since 2018 as a platform for modern Georgian and foreign artists to share ideas and create works. In 2019 a gift shop was added to the gallery. Its aim is to create and fill the niche market – this niche is series of limited number of things created by modern artists, which provides the opportunity to buy artists’ works and amazing, high- quality things at a relatively low price.

There is no precedent for selling similar things on Georgian market. None of the shops of museums sell interesting works by active Georgian artists. Since 2019 the gift shop, in collaboration with artists, has created more than 20 exclusive things and has successfully collaborated with different galleries.